Essette is a family of web-based healthcare applications that allow medical professionals, from providers to payers, to manage cases and distribute information in a single, flexible, integrated platform. We helped Gaudette International (now Essette) name the software—a fusion of Essential and Gaudette—and worked with their developers to design the interface from the ground up, including providing custom banner graphics, addressing hierarchy and navigation issues, and providing a color scheme to seamlessly unite the user experience. In addition, we’ve positioned their brand to stand out from the technological pack, creating an illustrated troupe of affable robots that appear on everything from ads to office artwork, portraying the services they offer and hinting at the fun-loving nature of this app’s nimble crew.

business cards
stationery system
pocket folder
note card
online healthcare application
email graphic
email graphic
office artwork
office artwork

“They just get it. Time and again, they deliver innovative ideas and practical solutions that make us leap out in front of our competition. The results have been phenomenal. People can’t get enough of our robots!”
andy gaudette, essette

photography: Northfound