Oliva on the Hill

When Catering St. Louis Events decided to open their Tuscan-inspired venue in The Hill neighborhood, they needed help naming and branding it. After some research and brainstorming, Northfound suggested the name Oliva — Italian for olive and a nod to the owner’s love of olives — and fashioned a brand that carefully blends concept and practical problem-solving. Notable details include an olive branch that doubles as a hill, a pattern of sunny tiles that reference the building’s historic mosaic floor and custom signage that addresses the varied functions of this multipurpose space.