La Verona

When Catering St. Louis Events began renovating this former warehouse, they discovered stunning end-cut wood flooring throughout and asked Northfound if there was a way to suggest both it and Northern Italy in the logo. The solution was a logotype that evokes the grandeur of Italy’s Veneto region, combining a woodgrain texture with architecture-inspired letterforms. In the brand, signage and printed materials echo the warmth and simplicity of the space, combining cost-saving applications with unique wayfinding solutions.