The Food Trust

After more than 15 years of working together, The Food Trust approached Northfound with the task of rebranding the organization to reflect its updated mission. The challenge? The logo needed to appeal to a broad spectrum of audiences and establish continuity across a handful of diverse sub-brands. The resulting mark features fresh type and an abstract root vegetable, honoring the nonprofit’s legacy and hinting at its role in community food security. Bold photographs and stylized illustrations round out the brand, instilling flexibility and a contemporary look.