In 2003 the Boathouse in Forest Park underwent extensive renovation as part of a transformative campaign to restore the park to its former glory. To capitalize on its legacy, we created a weathered boat logo with handset lettering. Vintage photos, throwback typography, a washed-out palette and the occasional splash of humor fill out the brand.

Boathouse in Forest Park
dock sign
gift card with sleeve and business card
dog treats box
restrooms sign
event posters
merchandise window graphic
restroom sign
birthday postcard

photography: Lynn Terry Photography & Northfound