Southeast Food Forward

With a deadline just around the corner, Reinvestment Fund and SFG Strategies came to Northfound in need of a digital report to present their work on Southeast Food Forward. Northfound jumped into action, creating a design with a flexible layout to suggest movement and marking the start of each section with symbolic elements to reinforce key themes. As the report needed to tie into Reinvestment Fund’s brand, great attention was paid to incorporating their palette and typefaces in ways that suggest polish and warmth without overpowering the content. The design features 13 grantee spotlights, each with a small state icon, a photo of the featured grant recipient and Reinvestment Fund’s radiating dot motif — a visual play on the title. Photography throughout reflects various tiers of the food system from farmers to shoppers to warehouses. The finished report was completed on time and both parties were thrilled with the final piece.