The Healthy Food and Small Stores report addresses the challenges corner stores, bodegas, convenience stores, fuel-based retailers and rural grocers face in consistently stocking their shelves with healthy food.
In 2015, The Food Trust held a multi-sector convening to examine healthy food distribution barriers and asked Northfound to design an eye-catching report to share their discoveries. From cover to cover, the report uses lively colors and photos of small-store shelves to draw readers in and help them visualize the retail environment. Large arrow graphics reinforce the overarching theme of distribution while callouts keep key terminology handy. Typography throughout reflects the innovation and forward-thinking presented in the piece and imparts an approachable feel.