The 5 Years of Night Market Philadelphia report presents the impact of the festival on neighborhoods, the local economy and regional businesses.
Halfway through its decade-long run, Night Market Philadelphia was celebrated in a 20-page report chronicling its achievements, history and reach. Communicating the energy and triumphs of the festival were at the heart of Northfound’s design strategy for the piece. Each spread weaves in and reinterprets core elements from the Night Market brand — from type to color to texture — to tell the festival’s story in a compelling, cohesive fashion. A mix of colorful infographics appear throughout, conveying statistics with style while broadcasting the festival’s astronomical success.