Subterranean Books is an independent bookstore located in St. Louis’s hip U. City Loop neighborhood. Our goal in developing their brand was to position them as an urban mecca for savvy bibliophiles. With rugged brick shapes that double as books, an understated palette of slate and black, quirky typography and a figure rendered from a worm’s-eye view, each of our designs contributes to the underground vibe of the brand, be it a bookmark, an awning or even paint color.

Subterranean Books
paint colors
paint colors

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“Jen’s instincts are always spot-on and the heaps of compliments we’ve received over the years regarding our designs reaffirm constantly that we picked the right firm for our graphic design work.”
kelly von plonski, subterranean books

photography: Northfound