The Food Trust wanted a single image to communicate their unique approach to improving food access. We created a circular infographic to suggest movement and progress as well as the connection between The Food Trust’s programs. Each color-blocked quadrant features icons representing various initiatives—a carrot to represent Philly Food Bucks for example—and the typography and palette throughout reflect key Food Trust brands. We titled the graphic “Reimagining the Community Foodscape,” infusing industry slang with newfound excitement and potential. The infographic is designed to work in print and projected presentations and serves as the centerpiece of an interactive feature on their website.