In 2004, The Philadelphia Zoo received a grant to update its existing bald eagle exhibition with new graphics. Working with a sculpture artist, we designed three separate stations that share the story of the zoo’s own eagle from birth to leaving the nest, the impact and threat of pesticides on eagle survival and tips for how visitors can take conservation into their own hands. Our signage featured an energetic script typeface to suggest flight, vibrant colors to engage children and three-dimensional elements such as a life-size eagle in nest, a magnified home garden and realistic eggshells depicting the devastating effects of pesticides.

greener gardens display
Philadelphia Zoo
eagle chick story
history and conservation panels
history and conservation panels

photography: Northfound