Night Market Philadelphia is an outdoor street food festival that takes place four times a year in distinct Philadelphia neighborhoods. Our goal in developing this brand—and our approach to keeping it fresh each year—is to capture the joy, excitement and energy of these events. Beginning with a logo that suggests the magic of Night Market and extending to postcards, programs, banners and online graphics, we charge each year’s design lineup with vibrant colors, playful typography, a festive background and allusion to the historic or cultural markers that make each neighborhood memorable.

postcards
Night Market Philadelphia
Night Market Philadelphia
banner
VIP badge
postcards
Instagram graphics
promo email

“Jen has a keen eye and intuitively understands how to draw in our Night Market audience—a young, urban crowd whose attention we’re constantly vying for. We’ve hosted 20 Night Market events so far, and Jen always helps us make our materials feel fresh and intriguing.”
diana iskolsky, the food trust

photography: The Food Trust & Northfound