In the Healthy Food Financing Handbook, The Food Trust and The Reinvestment Fund identify key steps and vital players in the development of healthy food retailers such as supermarkets. We worked with them to design a book that actively engages readers in the process, breaking down pivotal components into charts and graphs and articulating related success stories in sidebars. Color-coded chapters throughout are saturated with an energetic palette and a blend of typefaces to evoke the serious but dynamic nature of the challenge presented.

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“As I often say, Northfound’s designs have been a key part of the success of The Food Trust over the last decade, and have helped us develop our brand and communicate more effectively about the work we do.”
john weidman, the food trust

photography: Northfound