Buy Fresh Eat Fresh is a nationwide program promoting fresh, local produce in supermarkets. We created a split-color root vegetable logo with a Scandinavian vibe to engage shoppers and play up the hipness of local goods. Using nature-inspired textures, a vivid palette and easygoing type, we extended the brand to dry-erase posters, callout shelf tags and recipe cards to guide supermarket shoppers and give them inspiration for cooking with locally grown produce.

“Our ‘Buy Fresh. Eat Fresh.’ campaign was brought to life by Jen. In Mississippi, stores are able to highlight local produce that they already sold in their supermarket. During in-store taste tests, customers were happy to take home a professional recipe that they could make at home.”
lauren clark dale, the food trust

photography: The Food Trust