April White — Northfound

April White is an award-winning writer and researcher with a focus on food, travel and history. To capture her scholarly approach and genial personality, we tailor-made a website that emphasizes her expertise and clear writing style, bringing in publication covers to connect viewers with the scope of her work. A dapper pattern reminiscent of a book’s endpapers graces the background in her brand, while a clean aesthetic keeps viewers on-point.

“Jen and I both tell stories. I use words; she uses type and color, pattern and white space, photography and illustration. In designing my brand, Jen told my story, asking all the thoughtful questions necessary to create a visual identity that captures my professional skills and my personality—and the attention of my prospective clients.”
april white

photography: Northfound