Design at the intersection
of form and function.

Established in 2001, Northfound partners with clients to tell their stories through design and branding. Together we create work that celebrates great ideas, fosters connection, simplifies communication and elevates experiences.

Jen Neuhoff

founder, principal

Jen is a graphic designer and the founder and principal of Northfound. For more than 20 years she has developed identities and print communication for diverse industries, channeling her passion for smart, honest design into award-winning work. Known for her direct style and keen eye for detail, she specializes in concept-driven design and branding with an emphasis on clear messaging, thoughtful solutions and typographic voice. She has carried this approach to the classroom as well, teaching advanced typography and brand identity at Thomas Jefferson University (formerly Philadelphia University) and Washington University in St. Louis.

Let’s work together.

Drop a line with details about your next project or big idea.

send an email

tel: +215 232 6420

clients say the nicest things

“Jen’s instincts are always spot-on and the heaps of compliments we’ve received over the years regarding our designs reaffirm constantly that we picked the right firm for our graphic design work.”

Kelly von PlonskiSubterranean Books

“Jen and I both tell stories. I use words; she uses type and color, pattern and white space, photography and illustration. In designing my brand, Jen told my story, asking all the thoughtful questions necessary to create a visual identity that captures my professional skills and my personality—and the attention of my prospective clients.”

April White

“Northfound has been a godsend. Jen always knows how to visually translate my thoughts, my wants and the right mood. In retail things change quickly, and at a moment’s notice Jen is always there to make that needed item happen. She listens with open ears and gives constructive thoughts on how to approach an event or the next steps. I can’t say enough about Jen and Northfound.”

Patti PullerChezelle

“I have been working exclusively with Jen since she started Northfound. She has become an extension of our own company and has played a critical role in helping us grow. Creative, reliable, insightful, resourceful, cost-effective, professional and fun—with every new project, Jen continues to surprise and impress me. Northfound ranks as one of the top companies that I have worked with that consistently delivers a quality product time and time again.”

Mark ErkerCatering St. Louis Events

“For over 15 years, Jen has worked alongside our leadership team to shape The Food Trust’s visual identity, which consistently garners accolades from donors, funders, peers and community members alike. Her meticulous attention to detail extends beyond typography, brand integrity and visual hierarchy; she places equal focus on readability and copy clarity, even with Spanish content. She is much more than a graphic designer—she is a trusted and invaluable partner.”

Carolyn HuckabayThe Food Trust

“When Jen creates any type of design—whether it is a logo, a postcard or a website—she weaves her amazing attention for detail and clever design skills in with the personality of her client. I greatly appreciated the generous amount of time she spent getting to know me and my business which led to a color palette and logo that I absolutely love!”

Emily TelfairHeartSpace Natural Medicine

“Jen just gets it. Time and again, she delivers innovative ideas and practical solutions that make us leap out in front of our competition. The results have been phenomenal.”

Andy GaudetteGaudette International

“I could not be happier with the service I have received from Northfound. Even though my business is very small, Northfound treats me like a Fortune 500 company—prompt responses, quick turnaround, and top quality work. I cannot recommend Northfound highly enough.”

Carol SulcoskiBlack Bunny Fibers

“Jen’s designs are clean and fresh, but her ability to organize information in a clear way is a true gift. In addition to being extremely reliable and great with deadlines, she asks the right questions to make sure she fully understands what we have in mind. Her attention to detail sets Northfound above other design groups. To find a designer who catches typos or offers suggestions on wording is almost unheard of, but she’s saved us right before going to print more than once.”

Eric MatzkeCity Food Tours

“Opening a retail store for the first time is mind-boggling to say the least. Jen became my partner in everything graphic including logo design, website design and launch, business cards, gift certificates, not to mention newspaper ads and more. Finding out how many things she was able to assist me with was a pleasant surprise. In addition, her artistic talent and professionalism makes getting it all done seem easy.”

Johanna HertzCloth & Bobbin

“Jen’s responsiveness and attention to my project, from its inception to its finally launching, was truly exceptional (no phone call or email went unanswered!). All in all, she guided me skillfully through what could have been a difficult process and the results were impressive. My website, with its professional look and effective style, has garnered the kind of attention every professional desires.”

Nancy Small, PhD

“Jen completely understood what we were trying to achieve, and she took the complex concepts in our head and brought them to life with beautiful visuals. It was like magic.”

Risa WaldoksThe Food Trust

“Northfound has been terrific to work with. In any project Jen becomes an active partner, invested in the design, the content and how it works with the organization’s message. I wholeheartedly recommend Northfound to anyone seeking a highly competent studio to work with their company.”

Tanya SeamanPhillyCarShare